Presentation of Greenpeace Survey at the E-Campaigning Forum

It was the time of the year again for the E-Campaigning Forum, one of the best gatherings of digital campaigners working for social change. Together with Sandy Schumann from Oxford University, we presented the results of our survey of Greenpeace supporters and their engagement with the organization on different social media platforms. One of our main findings: our study contests the ‘slacktivism’ thesis as what are typically considered as ‘slacktivist’ actions – like signing online petitions – are behaviours that correlated positively with our respondents’ commitment to Greenpeace and the environment. Our presentation sparked a broader discussion on how we study online engagement, the benefits and limitations of qualitative and quantitative methods, as well as the research that academic researchers would like to see. See below for a video of our talk:

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